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Niche And Grow Rich
by: André Anthony

Unless you’ve been living under an Internet rock, you’ve probably heard the buzz about Niche Marketing. Right now it’s the hottest marketing topic online.

Is it a new concept?

Well on the Internet maybe, but if like me, you’ve been involved in direct response marketing in the ‘Bricks and Mortar’ world then it isn’t – that’s the way we’ve done things since time immemorial.

So what’s this Niche Marketing thing all about?

If you have ever taken Marketing 101 then you’ll have heard of the old marketing adage : “Find a need and fill it” – that’s what “Niche Marketing” is all about. Finding a “focussed” group of people, with a specialized interest, eager to buy (The Niche) and promoting a suitable product or service to all those interested in buying it (Marketing).

Let me give you a few examples of these Niches :

Recipes
Golf
Fishing
Health and Fitness
Travel
Collectibles
Dating
Dog Training
Satellite TV
Beauty Tips
Astrology
Cats
Bartending
Alternative Health
Hand-poured Candles
Gourmet Foods
Gambling
Mortgages
Credit Cards
Music
Jewellery

…… the list just goes on and on and these are just the main headings, there are niches within each of these niches … Think of a subject and there’s likely a niche market for it…

But the name of the game is to find a “tightly focussed” niche. The reason for this that if you target a general market the competition is fierce and it’s hard, if not impossible, for the little guy to get a foothold.

When you narrow down the size of the market you eradicate most of the heavy hitters with bottomless advertising budgets, because these guys aren’t interested in making a few thousand bucks a year from these tiny specialized markets, they’re after millions from mass markets…

… And let’s face it if you’re a little guy you simply can’t be everything to everybody, so you must pick a specific focus (Niche) for your business. For example don’t target “Fishing”, instead target “Fishing Baits” or “Fishing Lures” both of which have a much more specific focus…

…Get the idea?

Once you narrow down the size of the market you have an automatic advantage over larger companies. Here’s why :

You can quickly become an expert in your niche (if you’re not already)
It’s easier to keep current with a narrowly focussed market niche
You can respond faster to changes in the market
You can build close relationships with key customers that will be hard to compete with

This is something I learned from experience – if you’re interested you can read my story here andre-anthony-value-of-niche-marketing.htm.

By now you’re probably wondering about the mechanics of this niche marketing stuff. In a nutshell here’s how it works :

Find and research profitable niche markets
Locate or develop suitable products/services to market
Set up a web site to market the products/services
Establish a marketing system that works for you
Repeat the process over and over again with a different niche each time.

Imagine having a niche site producing one sale a day at say $20. That’s $7300 a year – how many sites could you set up and run 10, 20 ….?

But before you get too excited, I have a word of caution for you:

Niche marketing is not a magic bullet. It isn’t a matter of putting up a web site and then sitting back and waiting for the money to roll in – “build it and they will come” may have worked for Kevin Costner in Field of Dreams, but it doesn’t work that way on the Internet – if you do that you’ll be waiting a long time.

If you want a successful niche business, you have to work at it just like any other business – if you’re prepared to put in the effort though the rewards can be significant.

About The Author

André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche product creation and marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm

How to Find a Niche
by: Andrew Hansen

Ok so you know you need to find a niche market, but how on earth do you do that? With so many niches out there, where do you start?

Ok firstly your going to need to go to your computer and open two windows:

1. Google.com

2. inventory.overture.com

What we are looking for and what we really mean by a niche market is a market that has a relatively low number of pages already listed in the search engines. This figure represents supply or ‘competition’ for this niche. What we also need a niche to have in order for us to be able to profit from it is a relatively high number of ‘demand’ or people already searching for this niche.

As in basic economics a high demand and low supply creates value. So, if we can find a niche (meaning a keyword) with these qualities then we stand to profit from it.

To find this information you can look to Google to find the results pages and Overture Keyword Selector to find the number of searches the word has per month.

Ok, so how do we know what is high demand and low supply? Great question! Once you start to have a look around you will get a feel for what is a lot of searches and what is a low number of results pages.

Different people have different definitions in terms of numbers of what is a niche market and what isn’t. Generally if you can find a word that has over 10 000 searches per month and 2 million or less results pages in Google. You will have a pretty solid Niche.

To give you an idea to get you started here’s an example:

Software: 732 075 searches : 5 500 000 000 results pages

This is a BIG market… High search volume and High competition

Internet Marketing Online: 16 000 searches : 358 000 000 results pages

This is a COMPETITIVE market… Low search volume relative to competition

Pug Dog: 10 000 searches : 5 000 000 results pages

This is a NICHE Market… High search volume relative to competition.

I hope you can see now what I mean by Niche Market…

By Andrew Hansen

About The Author

Andrew Hansen is the apprentice to an online marketing guru and has learnt in just a few months how to make a full time income from his online ventures. He endorses http://www.brainstormgenerator.com as the easiest way to find highly profitable niche markets and explode your online profits.

andrew@verynovel.com